Free SaaS Pricing Template & Model Templates

Setting the right price for your SaaS product can make or break your business. Too high, and you'll struggle to acquire customers. Too low, and you'll leave money on the table or create unsustainable unit economics. That's why we've created comprehensive SaaS pricing templates to help you find the perfect pricing strategy for your product.

Why You Need a SaaS Pricing Template

A well-structured pricing template serves as your roadmap to profitability. It helps you:

• Systematically evaluate different pricing models without guesswork
• Calculate key metrics like Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)
• Model different scenarios to understand the impact of pricing changes
• Compare your pricing against competitors and market standards
• Present pricing options to stakeholders with data-backed reasoning

5 Essential SaaS Pricing Model Templates

Our collection includes templates for the most effective SaaS pricing models. Each template comes with detailed calculations, real-world examples, and customizable parameters.

1. Freemium Pricing Template

The freemium model offers a free tier with limited features, converting users to paid plans over time.

Template Includes:

• Feature limitation matrices
• Conversion rate calculators
• Free user cost analysis
• Upgrade trigger identification

Best For:

• Products with network effects (Slack, Discord)
• Low marginal cost per user
• Clear differentiation between free and paid features

Real Example: Calendly

Calendly offers a free plan with basic scheduling features for individuals. Their paid plans add team features, advanced integrations, and customization options. This model works because scheduling tools have low marginal costs and create habits that lead to long-term usage.

2. Tiered Pricing Template

Tiered pricing offers multiple plans at different price points, each targeting different customer segments.

Template Includes:

• 3-tier pricing calculator
• Feature allocation matrix
• Price anchoring strategies
• Upgrade path optimization

Best For:

• Diverse customer base with varying needs
• Products with scalable features
• Companies wanting to maximize revenue per customer

Real Example: HubSpot

HubSpot's CRM offers Starter ($45/month), Professional ($450/month), and Enterprise ($1,200/month) tiers. Each tier targets different company sizes and needs, from small businesses to large enterprises with complex requirements.

3. Usage-Based Pricing Template

Charges customers based on their actual consumption of your service.

Template Includes:

• Usage tier calculations
• Overage fee models
• Cost per unit analysis
• Revenue predictability models

Best For:

• API-based services
• Infrastructure and hosting platforms
• Products where usage correlates with value

Real Example: Stripe

Stripe charges 2.9% + 30¢ per successful charge. This aligns perfectly with the value customers receive—the more they process, the more revenue they generate, making the cost feel proportional to the benefit.

4. Value-Based Pricing Template

Prices based on the value delivered to customers rather than cost or competitor pricing.

Template Includes:

• Value quantification worksheets
• ROI calculators for customers
• Price sensitivity analysis
• Value proposition mapping

Best For:

• Products that directly impact revenue or cost savings
• Specialized or niche solutions
• High-touch sales processes

Real Example: Salesforce

Salesforce prices based on the revenue growth and efficiency gains their CRM provides. Their enterprise plans can cost thousands per month because they can demonstrate clear ROI through increased sales performance.

5. Seat-Based Pricing Template

Charges based on the number of users or "seats" accessing the platform.

Template Includes:

• Per-seat cost calculations
• Volume discount structures
• Admin vs. user pricing tiers
• Seat utilization tracking

Best For:

• Team collaboration tools
• Productivity software
• Products with clear per-user value

Real Example: Zoom

Zoom charges per host/license, with different features available at different tiers. This works well because the value scales with team size, and larger teams typically need more advanced features.

How to Use These SaaS Pricing Templates

Step 1: Analyze Your Product

Before choosing a pricing model, understand your product's characteristics:

• What's your marginal cost per customer?
• How does value scale with usage?
• What are your key customer segments?
• What features differentiate your tiers?

Step 2: Choose Your Primary Model

Select the pricing template that best aligns with your product and market. Many successful SaaS companies combine elements from multiple models.

Step 3: Customize the Template

Input your specific data:

• Feature lists and limitations
• Cost structures
• Market research data
• Competitor pricing

Step 4: Test and Iterate

Use the template's scenario modeling to test different price points and see their impact on key metrics like conversion rates, churn, and revenue.

Common SaaS Pricing Template Mistakes to Avoid

1. Underpricing to Gain Market Share

While competitive pricing can help with acquisition, underpricing can signal low quality and make it difficult to raise prices later. Use the value-based template to ensure you're capturing appropriate value.

2. Too Many Tiers

More than 3-4 tiers can create decision paralysis. Our tiered pricing template helps you identify the optimal number of tiers based on your customer segments.

3. Ignoring Customer Feedback

Your initial pricing is a hypothesis. Use the templates' feedback tracking sections to collect data on pricing objections and willingness to pay.

4. Not Considering the Full Customer Journey

Each template includes upgrade path analysis to ensure your pricing encourages growth rather than creating barriers.

Advanced Pricing Template Features

Dynamic Pricing Models

Our advanced templates include scenarios for dynamic pricing based on market conditions, customer segments, or seasonal factors.

Psychological Pricing Principles

The templates incorporate behavioral economics principles like charm pricing ($99 vs $100), anchoring effects, and loss aversion.

Pricing Page Optimization

Included are best practices for presenting your pricing, including layout suggestions, feature highlighting, and call-to-action optimization.

Measuring Success with Your Pricing Template

Our templates include tracking mechanisms for key metrics:

• Conversion Rate: Percentage of trials that convert to paid
• Average Revenue Per User (ARPU): Monthly recurring revenue divided by active users
• Customer Lifetime Value (CLV): Total revenue expected from a customer relationship
• Price Elasticity: How demand changes with price adjustments
• Churn Rate: Percentage of customers who cancel each month

Get Started with Our SaaS Pricing Templates

Ready to optimize your SaaS pricing strategy? Our comprehensive template collection provides everything you need to implement data-driven pricing that maximizes revenue and customer satisfaction.

Each template comes with:

• 📊 Pre-built Excel and Google Sheets calculators
• 📈 Real-world examples from successful SaaS companies
• 🎯 Step-by-step implementation guides
• 🔄 Iterative testing frameworks
• 📱 Mobile-responsive pricing page examples

Frequently Asked Questions

Can I use multiple pricing models together?

Absolutely! Many successful SaaS companies combine models. For example, you might use tiered pricing with usage-based overages, or freemium with seat-based paid plans.

How often should I review my pricing?

Review pricing quarterly, but only make changes annually unless you have compelling data. Our templates include review schedules and change management processes.

What if my customers object to price changes?

The templates include grandfathering strategies and communication frameworks for managing pricing changes with existing customers.

How do I price for different markets?

Our advanced templates include purchasing power parity adjustments and localization strategies for global SaaS products.