Marketing Tool
Conversion Rate Optimizer
Statistical A/B testing calculator with confidence intervals, sample size estimation, and power analysis for data-driven optimization.
Test Configuration
Control (A)
Variation (B)
Test Results
2.00%
Control Rate
2.50%
Variation Rate
25.00%
Relative Uplift
0.50%
Absolute Uplift
Significant Winner!
Z-statistic: 2.384 | Confidence: 95%
Confidence Interval
24.59% to 25.41%
95% confidence interval for relative uplift
24.59%25.41%
Margin of Error: ±0.41%
A/B Testing Best Practices
📊 Statistical Guidelines
- • Run tests for at least 1-2 weeks
- • Include 2+ business cycles
- • Wait for statistical significance
- • Use 95% confidence level minimum
🎯 Testing Tips
- • Test one variable at a time
- • Equal traffic split (50/50)
- • Monitor for external factors
- • Document all changes made