Marketing Tool

Conversion Rate Optimizer

Statistical A/B testing calculator with confidence intervals, sample size estimation, and power analysis for data-driven optimization.

Test Configuration

Control (A)

Variation (B)

Test Results

2.00%
Control Rate
2.50%
Variation Rate
25.00%
Relative Uplift
0.50%
Absolute Uplift
Significant Winner!
Z-statistic: 2.384 | Confidence: 95%

Confidence Interval

24.59% to 25.41%
95% confidence interval for relative uplift
24.59%25.41%
Margin of Error: ±0.41%

A/B Testing Best Practices

📊 Statistical Guidelines

  • • Run tests for at least 1-2 weeks
  • • Include 2+ business cycles
  • • Wait for statistical significance
  • • Use 95% confidence level minimum

🎯 Testing Tips

  • • Test one variable at a time
  • • Equal traffic split (50/50)
  • • Monitor for external factors
  • • Document all changes made